Practicing the three R's is part of it. Not idling your vehicle is part of it. Taking your empties to the bottle depot is also part of it. These are all part of doing your part for the earth. Your choice in tires and tire products - choices that can lengthen the lives of your tires and keep them out of the landfill - can also help out. Mersinco brings those responsible tire choices to Canadians through products which lengthen tire lives, minimizing replacements and keeping the same rubber (urethane) on the road longer. Think about it. Explore our site. And make the responsible choice.